Direction 01
Soft after dark
Wine · Dusty rose · Champagne · Candlelight
Layered florals, soft textures, romantic draping and warm candlelight. A room that pulls in close.
Our approach
We don't start with a theme. We start with you.
Most décor companies ask what theme you would like. We ask who we are celebrating, what the occasion is and how the evening should feel.
The starting point is a person. Their age, their taste, what they are wearing, the colours they gravitate to and the ones they cannot stand. Then the occasion, the room and the time of day. From that, MINAZ develops a visual direction: a palette, a set of materials and an atmosphere that belongs to this celebration and no other.
The décor follows the direction. A dinner may want linen, taper candles and bud vases and nothing else. An Aghd may be built on fabric, florals and candlelight. A thirtieth may carry one sculptural balloon installation. None of these elements is in every project, and none is left out on principle.
Same occasion, different evening
Two thirtieth birthdays.
Direction 02
Modern romance
Ivory · Black · Champagne · Warm neutral
Clean architectural forms, restrained florals and a few statement details. The same birthday, read differently.
Conceptual directions, shown to explain the method. Real MINAZ projects appear in the portfolio.
Curated, personalized
You are involved. You are not the designer.
MINAZ is not fully custom in the sense of building any concept a client hands over, and it is not rigid either. You bring the inspiration and the information. We bring the creative direction. Inspiration does not need to be event décor: a restaurant, a dress, a hotel lobby, a painting or a colour combination tells us more about your visual language than a picture of someone else’s party.
There are no character themes and no literal recreations. Personalization comes through colour, texture, florals, fabric, form, lighting, typography and the small details that carry a name.
Tell us about you and your celebration, and we will show you how MINAZ sees it.
Start with a conversation.
Tell us who we are celebrating and how the evening should feel. We will show you how MINAZ sees it. We reply within two business days.